Target Should Do The Right Thing
I founded the Genuine Design website 10 years ago as a vehicle to promote genuine design in the modern furniture profession. We felt that not only do consumers need to be educated on the importance of buying genuine design, but also architects and interior designers, who are instrumental in getting the message across. Over the years we have become much more assertive in our approach since the practice of selling fakes has become more commonplace among designers, public companies and even museums. We began to name these organizations and post specific “consumer alerts” to put pressure on stopping these illegal and deceptive practices. After much public discredit, we started to see results.
Now we encounter Target - a company who trumpets design and creativity and who fiercely protects their own intellectual property and is actively selling counterfeit Le Corbusier designs on their website. This double standard must stop! We are calling on Target to do the right thing. We are giving them the benefit of the doubt that it was an oversight and that somebody made a bad decision in a very large organization.
Michael Manes
Tags: knockoffs, Target Brands, trademark
